tailieunhanh - Lecture Management information systems (9/e): Chapter 7 - James A. O'Brien, George M. Marakas, Ramesh Behl
Chapter 7 electronic business systems. After reading and studying this chapter, you should be able to: Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company; give examples of how Internet and other information technologies support business processes within the business functions of: Accounting, finance, human resource management, marketing, production, operations management. | Electronic Business Systems Chapter 7 Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company: Enterprise application integration Transaction processing systems Enterprise collaboration systems Learning Objectives Learning Objectives Give examples of how Internet and other information technologies support business processes within the business functions of accounting, finance, human resource management, marketing, and production and operations management. What is E-Business? The use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes, both within a networked enterprise and with its customers and business partners. Case #1: Data-Driven Hospitality Customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly. The . | Electronic Business Systems Chapter 7 Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company: Enterprise application integration Transaction processing systems Enterprise collaboration systems Learning Objectives Learning Objectives Give examples of how Internet and other information technologies support business processes within the business functions of accounting, finance, human resource management, marketing, and production and operations management. What is E-Business? The use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes, both within a networked enterprise and with its customers and business partners. Case #1: Data-Driven Hospitality Customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly. The hospitality industry is a people business. It doesn’t do any good to have great customer information that’s only in the reservations system and available to the call center. It must be common across all systems. Case #1: Data-Driven Hospitality OnQ – Customers Really Matter: Custom-built customer relationship management information system Integrated to cover 22 million guests, all properties, eight brands Provide employees with a clearer idea of who customer are and what their past Hilton experiences have been so they can provide constant improvement Case #1: Data-Driven Hospitality OnQ Challenges: Presenting deep customer history data clearly enough for inexperienced front desk employees Supporting a diverse mix of brands Case #1: Data-Driven Hospitality What are the benefits and drawbacks of the OnQ system at Hilton? What does Hilton have to do to create a competitive advantage through OnQ? Provide some specific examples. Is it possible to have too much information about a customer? .
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