tailieunhanh - Lecture Business and administrative communication (11/e): Chapter 19 - Kitty O. Locker, Donna S. Kienzler

Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations. | Chapter 19 Making Oral Presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 19 Learning Objectives LO 19-1 Identify purposes of presentations LO 19-2 Plan strategy for presentations LO 19-3 Organize effective presentations LO 19-4 Plan visuals for presentations LO 19-5 Deliver effective presentations LO 19-6 Handle questions during presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Purposes in Oral Presentation Guides choice of strategy and content Informative—inform or teach audience Persuasive—motivate audience to act or believe Goodwill—entertain and validate audience Make purpose as specific as possible Not introduction Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Planning Presentation Strategy Simplify details, visuals, words, and sentences Make it simpler than written message to same audience Analyze audience as you do for written . | Chapter 19 Making Oral Presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 19 Learning Objectives LO 19-1 Identify purposes of presentations LO 19-2 Plan strategy for presentations LO 19-3 Organize effective presentations LO 19-4 Plan visuals for presentations LO 19-5 Deliver effective presentations LO 19-6 Handle questions during presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Purposes in Oral Presentation Guides choice of strategy and content Informative—inform or teach audience Persuasive—motivate audience to act or believe Goodwill—entertain and validate audience Make purpose as specific as possible Not introduction Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Planning Presentation Strategy Simplify details, visuals, words, and sentences Make it simpler than written message to same audience Analyze audience as you do for written message and adapt accordingly Think about physical conditions in which you’ll speak Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Choosing the Kind of Presentation Monologue—presenter speaks without interruption Guided discussion— Speaker presents issues audience agreed to earlier Presenter serves as facilitator, tapping audience knowledge Interactive—a conversation, like sales presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Adapting to Your Audience Don’t seek major opinion change in one presentation Make ideas relevant to audience by linking what you say to their interests Show audience that topic affects them directly Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Choosing Information Select information that is interesting and persuasive to audience Plan to answer audience’s questions and objections Limit to three main points Show relationship between main .