tailieunhanh - Ebook Management information systems - Managing the digital firm (15/E): Part 1

Part 1 book “Management information systems - Managing the digital firm” has contents: Information systems in global business today, global e-business and collaboration, information systems, organizations, and strategy, ethical and social issues in information systems, foundations of business intelligence: databases and information management, and other contents. | GLOBAL EDITION Management Information Systems Managing the Digital Firm For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. GLOBAL EDITION Management Information Systems Managing the Digital Firm  FIFTEENTH EDITION Kenneth C. Laudon • Jane P. Laudon FIFTEENTH EDITION Laudon Laudon G LO B A L EDITION This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada, you should be aware that it has been imported without the approval of the Publisher or Author. Pearson Global Edition 1 27/04/17 1:42 PM MANAGEMENT INFORMATION SYSTEMS MANAGING THE DIGITAL FIRM FIFTEENTH EDITION GLOBAL EDITION Kenneth C. Laudon New York University Jane P. Laudon Azimuth Information Systems VP Editorial Director: Andrew Gilfillan Senior Portfolio Manager: Samantha Lewis Content Development Team Lead: Laura Burgess Program Monitor: Ann Pulido/SPi Global Editorial Assistant: Michael Campbell Managing Editor, Global Edition: Steven Jackson Senior Project Editor, Global Edition: Daniel Luiz Manager, Media Production, Global Edition: M. Vikram Kumar Senior Manufacturing Controller, Production, Global Edition: Trudy Kimber Product Marketing Manager: Kaylee Carlson Project Manager: Katrina Ostler/Cenveo® Publisher Services Text Designer: Cenveo® Publisher Services Cover Designer: Lumina Datamatics, Inc. Cover Art: .

• Kinh tế học
• Management information systems
• Managing the digital firm
• Information systems
• Global business today
• Information technology infrastructure
• Information management