tailieunhanh - Some methodical problems on allocating budget for marketing activities of enterprise

The nature of marketing budgeting in enterprises is that managers must find out the answers to the two questions below: First, how much do enterprises need to spend on the entire marketing? Second, how is the budget allocated to the variables of Marketing Mix, each target market and each product to ensure that the capital invested in marketing will gain a high goal? In this article, we will only address to the first one. | VNU. JOURNAL OF SCIENCE, ECONOMICS-LAW, N01E, 2004 SOME M ETHODICAL PRO BLEM S ON ALLOCATING BUDGET FO R MARKETING ACTIVITIES OF E N T E R P R ISE Vu P h u o n g T h a o ’’ thro ug h controlling the im plem en tatio n process. Some b u sin ess m an ag ers often assu m e th a t allocating budget for m ark e tin g activities of e n terp rises is the ‘’figure chewing w o rk ”, aim ing a t controlling, b u t in pu t of the M ark etin g bud geting provides inform ation for the general financial d e term in a tio n process of e n terp rises. A financial plan which is based on specific figures and is practical will en su re not m ark etin g. This point of view is completely erroneous. M arketing budgeting is a kind of decision which m a tte rs the m a rk e tin g m a n a g e m e n t of any e n terp rises because m a n a g e rs ’ efforts in budgeting bring c e rta in a d v an ta g e s to th e m ark e tin g m a n a g e m e n t and b u sin ess operations of en terprises. The a d v an ta g e s are as follows: e n terp rises to exist steadily. Therefore, th e businesses need im portance of a rra n g e m e n t and work in reality. The m ark e tin g division can im plem en t m ark e tin g s tra teg ies and specific p lan s in every period. Budgeting en sures th e capacity of providing financial resources for m ark e tin g a rra n g e m e n t and m a rk e tin g m a n a g e rs of to be aw are of the budg etin g and the im p lem en tatio n of this The n a tu r e of m a rk e tin g b u d g e tin g in e n terp rises is th a t m a n a g e rs m u st find out the a n sw e rs to th e two questions below: First, how much do e n te rp ris e s need to spend on th e e n tire m arketing? im p lem en tation in a p la n n ed period. Second, how is th e bu d get allocated to th e variables of M ark etin g Mix, each ta rg e t m a rk e t and each product to ensure th a t th e capital invested in m a rk e tin g will - The b u d g e t defines th e restrictions suitable for each m a rk e

TỪ KHÓA LIÊN QUAN
crossorigin="anonymous">
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.