tailieunhanh - Ebook Strategic management and business policy (15/E): Part 1
Part 1 book “Strategic management and business policy” has contents: Basic concepts of strategic management, basic concepts of strategic management, social responsibility and ethics in strategic management, environmental scanning and industry analysis, organizational analysis and competitive advantage, and other contents. | GLOBAL EDITION Strategic Management and Business Policy Globalization, Innovation and Sustainability For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. GLOBAL EDITION Strategic Management and Business Policy Globalization, Innovation and Sustainability FIFTEENTH EDITION Thomas L. Wheelen • J. David Hunger Alan N. Hoffman • Charles E. Bamford FIFTEENTH EDITION Wheelen • Hunger Hoffman • Bamford GLOBAL EDITION This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada, you should be aware that it has been imported without the approval of the Publisher or Author. Pearson Global Edition 1 24/07/17 8:44 PM Engage, Assess, Apply with MyLab Management ® • Branching, Decision-Making Simulations—Put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Engage, Assess, Apply with MyLab Management® • Learning Catalytics™—Is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics .
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