tailieunhanh - Lecture Communication research: Asking questions, finding answers: Chapter 17 - Joann Keyton

After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;. | Chapter 17 Reading and Writing the Qualitative Research Report A qualitative study is not complete until the research report is written Significantly different from quantitative report Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Copyright c 2001 The McGraw-Hill Companies, Inc. Characteristics of Qualitative Research Reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how humans construct and share meaning? Copyright c 2001 The McGraw-Hill Companies, Inc. Parts of the Qualitative Research Report Introduction Summary of the literature Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Copyright c 2001 The McGraw-Hill Companies, | Chapter 17 Reading and Writing the Qualitative Research Report A qualitative study is not complete until the research report is written Significantly different from quantitative report Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Copyright c 2001 The McGraw-Hill Companies, Inc. Characteristics of Qualitative Research Reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how humans construct and share meaning? Copyright c 2001 The McGraw-Hill Companies, Inc. Parts of the Qualitative Research Report Introduction Summary of the literature Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Copyright c 2001 The McGraw-Hill Companies, Inc. Preparing to Write Because qualitative research produces abundant data –need to judiciously edit data to a manageable amount Decide what to tell and how to tell it What is the basic story? Who will do the telling? Authorial voice? Copyright c 2001 The McGraw-Hill Companies, Inc. Adopting a Writing Style Realist Author narrates in third person; author almost absent; conveys the view of those observed Confessional Researcher is present; written in first person to reveal researcher’s point of view Impressionist Liberal use of metaphors, imagery to tell the story Copyright c 2001 The McGraw-Hill Companies, Inc. Presenting the Core Idea or Question Introductory premise to serve as frame for what follows Provide explanations Why researcher was in this particular setting Why this setting is important or interesting Or, begin with more traditional literature review Copyright c 2001 The McGraw-Hill Companies, Inc. Writing about the Method When/where the fieldwork was .