tailieunhanh - Lecture Communication research: Asking questions, finding answers: Chapter 15 - Joann Keyton

After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,. | Chapter 15 Qualitative Methods Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected Copyright c 2001 The McGraw-Hill Companies, Inc. Field Interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conceptualize the interview study Review the topical and interview literature Develop the purpose of your study Develop research questions to guide your study Design the interview Decide how to find and select respondents Determine how many respondents are needed Generally enough when interviews are producing . | Chapter 15 Qualitative Methods Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected Copyright c 2001 The McGraw-Hill Companies, Inc. Field Interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conceptualize the interview study Review the topical and interview literature Develop the purpose of your study Develop research questions to guide your study Design the interview Decide how to find and select respondents Determine how many respondents are needed Generally enough when interviews are producing the same data Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conduct the interview Select locations and times comfortable and accessible for respondents Best done in pairs One to interview One to take notes Establish context and frame for interview Define situation, explain purpose, ask about taping the interview, ask if participant has any questions Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Ask questions Carefully construct questions to get the information you need or to prompt discussion Prepare and use an interview guide Ask relevant biographical questions to contextualize information Some questions should allow respondent to tell his or her own story Open questions are better than closed questions Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conclude the interview Debrief the participant Summarize main points and new information Provide any information that was withheld from participant before

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