tailieunhanh - Lecture Business research methods (12/e): Chapter 20 - Donald R. Cooper, Pamela S. Schindler

Chapter 20 - Presenting insights and findings: Oral presentations. After studying this chapter you will be able to understand: The uses and differences between the types of materials designed to support your points, how proficiency in research presentations requires designing good visuals and knowing how use them effectively, the importance of delivery to getting and holding the audience’s attention,. | Presenting Insights and Findings: Oral Presentations Chapter 20 1 Learning Objectives Understand . . . The uses and differences between the types of materials designed to support your points. How proficiency in research presentations requires designing good visuals and knowing how use them effectively. The importance of delivery to getting and holding the audience’s attention. 2 Learning Objectives Understand . . . Why practice is an essential ingredient to success and how to do it. What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready. 3 Pull Quote Listeners have one chance to hear your talk and can’t “re-read” when they get confused. In many situations, they have or will hear several talks on the same day. Being clear is particularly important if the audience can’t ask questions during the talk. Mark D. Hill, professor of computer sciences and electrical and computer engineering, University of Wisconsin-Madison 4 Oral . | Presenting Insights and Findings: Oral Presentations Chapter 20 1 Learning Objectives Understand . . . The uses and differences between the types of materials designed to support your points. How proficiency in research presentations requires designing good visuals and knowing how use them effectively. The importance of delivery to getting and holding the audience’s attention. 2 Learning Objectives Understand . . . Why practice is an essential ingredient to success and how to do it. What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready. 3 Pull Quote Listeners have one chance to hear your talk and can’t “re-read” when they get confused. In many situations, they have or will hear several talks on the same day. Being clear is particularly important if the audience can’t ask questions during the talk. Mark D. Hill, professor of computer sciences and electrical and computer engineering, University of Wisconsin-Madison 4 Oral Presentation and the Research Process 5 Model for Presentation Planning Artistotle’s Proofs 7 Aristotle Proofs & the Presentation Ethos Pathos Logos 8 Questions Guide the Plan 9 Audience Analysis Seven Questions to Understand Your Audience Who are they? Why are they here? What keeps them up at night? Why should they care about the presentation? What do you want them to do? Should you expect resistance? How can you best reach them? 10 Types of Learners Visual Auditory Kinesthetic 11 Psychological Principles for Speakers 12 Web-based Presentation Planning 13 Patterns of Organization Topical Spatial Classification Climax Problem/Solution Chronological Past/present/future 14 Patterns of Organization Past/present/future Cause/effect/solution Pros/Cons/Recommendation Research Briefing Motivated Sequence Narrative 15 Support 16 Support Material Checklist Factor Description Relevant Relevant to the point it is supporting Appropriate Fill the needs and style of the audience Believable Accurate, ethically