tailieunhanh - Lecture Business research methods (12/e): Chapter 6 - Donald R. Cooper, Pamela S. Schindler

Chapter 6 - Research design: an overview. After studying this chapter you will be able to understand: The basic stages of research design, the major descriptors of research design, the major types of research designs, the relationships that exist between variables in research design and the steps for evaluating those relationships. | Research Design: An Overview Chapter 6 1 Learning Objectives Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs. The relationships that exist between variables in research design and the steps for evaluating those relationships. 2 Research Thought Leaders “We can forecast advances in technology, but we can’t really forecast human reactions to those advances. Maybe corporate researchers will invest in big data analytics only to discover they’re missing a hugely important piece: the story of why.” Ron Sellers, CEO, GreyMatter Research & Consulting What Is Research Design? Blueprint Plan Guide Framework 4 Design in the Research Process 5 What Tools Are Used in Designing Research? 6 What Tools Are Used in Designing Research? MindWriter Project Plan in Gantt chart format 7 Research Design Descriptors Experimental Effects Perceptual Awareness Research Environment Descriptors Question Crystallization Data . | Research Design: An Overview Chapter 6 1 Learning Objectives Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs. The relationships that exist between variables in research design and the steps for evaluating those relationships. 2 Research Thought Leaders “We can forecast advances in technology, but we can’t really forecast human reactions to those advances. Maybe corporate researchers will invest in big data analytics only to discover they’re missing a hugely important piece: the story of why.” Ron Sellers, CEO, GreyMatter Research & Consulting What Is Research Design? Blueprint Plan Guide Framework 4 Design in the Research Process 5 What Tools Are Used in Designing Research? 6 What Tools Are Used in Designing Research? MindWriter Project Plan in Gantt chart format 7 Research Design Descriptors Experimental Effects Perceptual Awareness Research Environment Descriptors Question Crystallization Data Collection Method Time Dimension Topical Scope Purpose of Study 8 Degree of Question Crystallization Exploratory Study Loose structure Expand understanding Provide insight Develop hypotheses Formal Study Precise procedures Begins with hypotheses Answers research questions 9 Approaches for Exploratory Investigations Participant observation Film, photographs Projective techniques Psychological testing Case studies Ethnography Expert interviews Document analysis Proxemics and Kinesics 10 Desired Outcomes of Exploratory Studies Established range and scope of possible management decisions Established major dimensions of research task Defined a set of subsidiary questions that can guide research design 11 Desired Outcomes of Exploratory Studies (cont.) Develop hypotheses about possible causes of management dilemma Learn which hypotheses can be safely ignored Conclude additional research is not needed or not feasible 12 Commonly Used Exploratory Techniques Secondary Data Analysis Focus Groups .