tailieunhanh - Lecture Business research methods (12/e): Chapter 5 - Donald R. Cooper, Pamela S. Schindler

Chapter 5 - Clarifying the research question through secondary data and exploration. After studying this chapter you will be able to understand: The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions); what is involved in internal data mining and how internal data-mining techniques differ from literature searches. | Clarifying the Research Question through Secondary Data and Exploration Chapter 5 1 Learning Objectives Understand . . . The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions). What is involved in internal data mining and how internal data-mining techniques differ from literature searches. 2 Pull Quote “It is critical to use serious business judgment about what types of information could possibly be useful and actionable for an organization. We have seen enormous resources expended on “data projects” that have no realistic chance of payoff. Indiscriminately boiling a data ocean seldom produces a breakthrough nugget.” Blaise Heltai, general partner, NewVantage Partners Exploratory Phase Search Strategy Search Strategy Discovery/ Analysis Secondary Sources Individual Depth Interviews Expert Interview Group . | Clarifying the Research Question through Secondary Data and Exploration Chapter 5 1 Learning Objectives Understand . . . The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions). What is involved in internal data mining and how internal data-mining techniques differ from literature searches. 2 Pull Quote “It is critical to use serious business judgment about what types of information could possibly be useful and actionable for an organization. We have seen enormous resources expended on “data projects” that have no realistic chance of payoff. Indiscriminately boiling a data ocean seldom produces a breakthrough nugget.” Blaise Heltai, general partner, NewVantage Partners Exploratory Phase Search Strategy Search Strategy Discovery/ Analysis Secondary Sources Individual Depth Interviews Expert Interview Group Discussions 4 Integration of Secondary Data into the Research Process 5 Objectives of Secondary Searches Expand understanding of management dilemma Gather background information Identify information to gather Identify sources for and actual questions Identify sources for and actual sample frames 6 Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content 7 Whiteboard technology makes an easier discussion of symptoms relevant to the management-research question hierarchy 8 Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines 9 Integrating Secondary Data 10 The . Government is the world’s largest source of data 11 Types of Information Sources Encyclopedias Directories .