tailieunhanh - Lecture Business research methods (12/e): Chapter 4 - Donald R. Cooper, Pamela S. Schindler

Chapter 4 - The research process: an overview. After reading this chapter, you should understand: That research is decision- and dilemma- centered, that the clarified research question is the result of careful exploration and analysis and sets the direction for the research project,. | The Research Process: An Overview Chapter 4 1 Learning Objectives Understand That research is decision- and dilemma-centered. That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project. 2 Learning Objectives Understand . . . How value assessments and budgeting influence the process for proposing research, and ultimately, research design. What is included in research design, data collection, and data analysis. Research process problems to avoid. 3 Research Thought Leaders “Listening is the front end of decision making. It’s the surest, most efficient route to informing the judgments we need to make.” Bernard Ferrari, consultant, Ferrari Consultancy, LLC, and former director at McKinsey & Company The Research Process Stage 1: Clarifying the Research question Stage 2: Proposing Research Stage 3: Designing the Research Stage 4: Data Collection & Preparation Stage 5: Data Analysis & Interpretation Stage 6: . | The Research Process: An Overview Chapter 4 1 Learning Objectives Understand That research is decision- and dilemma-centered. That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project. 2 Learning Objectives Understand . . . How value assessments and budgeting influence the process for proposing research, and ultimately, research design. What is included in research design, data collection, and data analysis. Research process problems to avoid. 3 Research Thought Leaders “Listening is the front end of decision making. It’s the surest, most efficient route to informing the judgments we need to make.” Bernard Ferrari, consultant, Ferrari Consultancy, LLC, and former director at McKinsey & Company The Research Process Stage 1: Clarifying the Research question Stage 2: Proposing Research Stage 3: Designing the Research Stage 4: Data Collection & Preparation Stage 5: Data Analysis & Interpretation Stage 6: Reporting the Results Stage 1: Clarifying the Research Question Management-research question hierarchy process begins by identifying the management dilemma 6 Stage 1: Clarifying the Research Question Step 1: Discover the Management Dilemma 7 Stage 1: Clarifying the Research Question Step 2: Define the Management Question 8 Stage 1: Clarifying the Research Question Step 3: Define the Research Question 9 Evaluating the Value of Research Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation 10 Stage 2: Proposing Research Budget Types Rule-of-thumb Departmental Task 11 The Research Proposal Delivery Written proposals establish Timing Budgets Extent Legally-binding contract Obligations Methods Purpose 12 Stage 3: Designing the Research 13 Stage 3: Designing the Research The Research Project Research Design Sampling Design Pilot Testing 14 Stage 4: Data Collection 15 Data Characteristics Abstractness Verifiability Elusiveness Closeness 16 Collecting Sensitive Data .