tailieunhanh - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 18 - Joann Keyton

Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the writing style for your qualitative report, decide whose voice will be the primary storyteller, identify the core ideas you want to present, write a description about how the data were collected, make decisions about revealing the identity of participants. | Reading and writing the qualitative research report Chapter 18 A qualitative study is not complete until the research report is written Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Characteristics of qualitative reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how people communicate? Representing qualitative research Parts of the qualitative report Introduction Literature review Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Beginning the research report Introductory premise to frame what follows Provide explanations Why researcher was in this particular setting Why this setting is important or interesting Begin with dramatic quote . | Reading and writing the qualitative research report Chapter 18 A qualitative study is not complete until the research report is written Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Characteristics of qualitative reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how people communicate? Representing qualitative research Parts of the qualitative report Introduction Literature review Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Beginning the research report Introductory premise to frame what follows Provide explanations Why researcher was in this particular setting Why this setting is important or interesting Begin with dramatic quote or field note Or, begin with more traditional literature review Literature review Return to your research proposal May want to revise based on what was learned from data analysis Generally shorter, as reporting data takes space Review theory that supports or explains the research setting Conceptual and empirical Writing about the method When/where the fieldwork was conducted Extent of researcher involvement in the interaction environment Detailed information about the participants, context, and scene Steps and methods for collecting and analyzing the data Extent to which data were triangulated Revealing identity of participants Keep agreement about confidentiality and anonymity May need to develop fictitious names May go beyond simply changing name of people, place, and organization Do not camouflage an identity so that it is misleading Presenting the data Because qualitative research produces abundant textual data Judiciously edit data to a manageable amount Decide what to tell and how

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Qualitative research report
• Qualitative reports
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Scholarly research
• Methodological extremes
• Experimental design