tailieunhanh - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 18 - Joann Keyton

Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the story you want to tell, read through all of the data collected before you begin writing, decide whose voice will be the primary storyteller and select an appropriate writing style, identify the core ideas you want to present in the story, write a description about how the data were collected. | Chapter 18 Reading and Writing the Qualitative Research Report A qualitative study is not complete until the research report is written Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Characteristics of Qualitative Research Reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how humans construct and share meaning? Parts of the Qualitative Research Report Introduction Summary of the literature Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Presenting the Core Idea or Question Introductory premise to frame what follows Provide explanations Why researcher was in this particular setting Why this setting is important or . | Chapter 18 Reading and Writing the Qualitative Research Report A qualitative study is not complete until the research report is written Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Characteristics of Qualitative Research Reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how humans construct and share meaning? Parts of the Qualitative Research Report Introduction Summary of the literature Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Presenting the Core Idea or Question Introductory premise to frame what follows Provide explanations Why researcher was in this particular setting Why this setting is important or interesting Begin with dramatic quote or field note Or, begin with more traditional literature review Writing about the Method When/where the fieldwork was conducted Extent of researcher involvement in the interaction environment Detailed information about the participants, context, and scene Steps and methods for analyzing the data Extent to which data were triangulated Revealing Identity of Participants Keep your agreement about confidentiality and anonymity with participants May need to develop fictitious names Sometimes must go beyond simply changing name of people, place, and organization But do not camouflage an identity so that it is misleading Presenting the Data Because qualitative research produces abundant data –need to judiciously edit data to a manageable amount Decide what to tell and how to tell it What is the basic story? Who will do the telling? Authorial voice? Authorial Voice Realist Author narrates in third person; author almost absent; conveys the view of .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Qualitative communication research
• Qualitative research report
• Presenting the data
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design