tailieunhanh - Marketing Plan 2010 - Functional Food Company

Marketing Plan 2010 - Functional Food Company includes Marketing Objectives, Marketing Strategies (Target Marketing, Marketing Mix), Marketing Implementation, Evaluation and Control. | 3/13/2012 Structure 1. Executive Summary 2. Environmental Analysis Functional Food Company * The marketing environment * Target market * Current marketing objectives and performances 3. SWOT Analysis * Strengths and Weaknesses * Opportunities and Threats Structure Objectives Strategies * Target Marketing * Marketing Mix Implementation and Control Summary • In recent years, the amount of organic food production sold hasn’t risen significantly. • Marketing Division presents brand-new marketing strategies with the intension of increasing market shares, sales and profits. • Cost needed for this project: 600 millions VND 2. Environmental Analysis i) The Marketing Environment : External Environmental Factors: Economy : Predicted Development Rate 20% Social Culture : Traditional Medicine Technology : innovated machines and upgrading processes Competitor : over 1,000 companies manufacturing and importing types of functional food Potentials : more opportunities for small-scale companies 1 3/13/2012 2. Environmental Analysis i) The Marketing Environment : Internal Environmental Factors : Culture : delivering all kinds of products through a series of pharmacies Human resources : competent scientists and staff Marketing Plan : no proper marketing plan in Viet Nam Finance resources : over 700 billions from selling shares Analysis ii) Target Market : kinds of target customers + high-income and busy customers + patients + people having special diets ( kids, teenagers, pregnant women, elderly people) Analysis iii) Current Marketing Objectives and Performances: * Objectives : Rise sales by at least 20% Enhance by 6% in market share in 2011 Get more attentions from average-income consumers * Performances: No proper marketing activities Analysis *Strengths : Hard-working and experienced employee Hi-tech factory Superior Products A variety of products suitable for .