tailieunhanh - Lecture Marketing (11/e): Chapter 4 – Kerin, Hartley, Rudelius

Chapter 4 provides knowledge of ethical and social responsibility in marketing. After reading chapter 4, you should be able to: Explain the difference between legal and ethical behavior in marketing, identify factors that influence ethical and unethical marketing decisions, describe the different concepts of social responsibility, recognize unethical and socially irresponsible consumer behavior. | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain the differences between legal and ethical behavior in marketing. LO1 Identify factors that influence ethical and unethical marketing decisions. Describe the different concepts of social responsibility. LO3 LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 4, YOU SHOULD BE ABLE TO: Recognize unethical and socially irresponsible consumer behavior. LO3 THERE IS MORE TO ANHEUSER-BUSCH THAN MEETS THE PALATE Ethics NATURE AND SIGNIFICANCE OF MARKETING ETHICS Laws Ethical-Illegal Unethical-Illegal Ethical-Legal Unethical-Legal Ethical-Legal Framework Current Perceptions of Ethical Behavior LO1 FIGURE 4-1 Four ways to classify marketing decisions according to ethical and legal relationships FIGURE 4-2 A framework for understanding ethical behavior Culture ETHICAL MARKETING BEHAVIOR SOCIETAL CULTURE AND NORMS LO2 Societal Values and Attitudes Are Relative Affect Ethical and Legal Relationships | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain the differences between legal and ethical behavior in marketing. LO1 Identify factors that influence ethical and unethical marketing decisions. Describe the different concepts of social responsibility. LO3 LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 4, YOU SHOULD BE ABLE TO: Recognize unethical and socially irresponsible consumer behavior. LO3 THERE IS MORE TO ANHEUSER-BUSCH THAN MEETS THE PALATE Ethics NATURE AND SIGNIFICANCE OF MARKETING ETHICS Laws Ethical-Illegal Unethical-Illegal Ethical-Legal Unethical-Legal Ethical-Legal Framework Current Perceptions of Ethical Behavior LO1 FIGURE 4-1 Four ways to classify marketing decisions according to ethical and legal relationships FIGURE 4-2 A framework for understanding ethical behavior Culture ETHICAL MARKETING BEHAVIOR SOCIETAL CULTURE AND NORMS LO2 Societal Values and Attitudes Are Relative Affect Ethical and Legal Relationships Business Cultures ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Ethics of Exchange Caveat Emptor Consumer Bill of Rights (1962): The Right To Safety To Be Informed To Choose To Be Heard ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Consumer Product Safety Commission Federal Trade Commission (FTC) The Right to Safety The Right to Be Informed ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Slotting Allowances/Fees Do Not Call Registry The Right to Choose The Right to Be Heard ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Ethics of Competition Economic Espionage Bribes and Kickbacks MAKING RESPONSIBLE DECISIONS Corporate Conscience in the Cola War LO2 GOING ONLINE The Corruption Perceptions Index LO2 ETHICAL MARKETING BEHAVIOR CORPORATE CULTURE AND EXPECTATIONS LO2 Corporate Culture Code of Ethics Ethical Behavior of Top Management and Co-Workers Whistle-Blowers FIGURE 4-3 American Marketing