tailieunhanh - Ebook Management information systems (4/E): Part 2

(BQ) Part 2 book “Management information systems” has contents: Social computing; wireless, mobile computing, and mobile commerce; customer relationship management; acquiring information systems and applications; artificial intelligence, and other contents. | CHAPTER 8 Alex Slobodkin/iStockphoto Social Computing CHAPTER OUTLINE Web Fundamentals of Social Computing in Business Social Computing in Business: Shopping Social Computing in Business: Marketing Social Computing in Business: Customer Relationship Management L E ARNI NG O BJ E CTI VE S Describe six Web tools and two major types of Web sites. Describe the benefits and risks of social commerce to companies. Identify the methods used for shopping socially. Discuss innovative ways to use social networking sites for advertising and market research. Describe how social computing improves customer service. Discuss different ways in which human resource managers make use of social computing. Social Computing in Business: Human Resource Management Opening Case Social Commerce Company Teespring MIS Plans to Become a Platform POM Social commerce company Teespring () is one of the leading T-shirt manufacturers and sellers in the United States. In 2014, the company printed more than seven million T-shirts. Regardless of the T-shirt design, social commerce Web site Teespring either has a design, or it will help independent contractors design and make the T-shirt, sell it, and take a percentage. In fact, hundreds of people made more than $100,000 in 2014 selling tees through the com­ pany’s Web site and 20 earned more than $1 million. Teespring says that about 60 percent of its sales come through ads on social media, with approximately 20 percent of the people who buy Teespring tees sharing their purchases on Facebook. 209 210 CHAPT ER 8 Social Computing Teespring’s full-time employees serve as the back-office staff for independent designers, operating their online sales, making and shipping the tees, processing payments, and managing customer service. Teespring charges designers about $9 per shirt, depending on the quality of the cotton and .

• Cơ sở dữ liệu
• Management information systems
• Social computing
• Mobile computing
• Mobile commerce
• Customer relationship management
• Artificial intelligence
• Acquiring information systems