tailieunhanh - Ebook Business plan for a fashion brand

The book "Business plan for a fashion brand" presents the following contents: Business idea and business planning, finland and china as business partners, finland and entrepreneurship, case- MV oy business plan, findings and conclusion. | LAHDEN AMMATTIKORKEAKOULU Lahti University of Applied Sciences BUSINESS PLAN FOR A FASHION BRAND Case MW Oy J 4 LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2012 Mira Valkjarvi Weimu You Lahti University of Applied Sciences Degree programme in International Business VALKJARVI MIRA YOU WEIMU Business Plan For A Fashion Brand Case MW Oy Bachelor s Thesis in International Business 85 pages 3 pages of appendices Spring 2012 ABSTRACT This thesis copes with finding a niche market in Finnish fashion industry and based on the findings a business idea is generated as well as a business plan is completed for the case company MW Oy which is founded by the authors of the thesis. This thesis concentrates on the process of formulating the business idea rather than implementing the business plan even though the business plan is an essential part of the study. When dealing with theoretical framework to better analyze the Finnish fashion industry and Chinese fashion industry theories such as PESTEL Analysis and Porter s Five Forces Analysis are applied. Some business models of existing companies in Finnish fashion industry are examined and evaluated and based on the findings the authors come to a conclusion that a niche market lies in the scarf and similar accessories sector. SWOT analysis is used to present the strengths weaknesses opportunities and threats of both MW Oy and its main competitors. Later on a preliminary business plan is created accordingly using the Hoffren Business Idea Model with emphasis on the market need image product target group mode of operations and resources. The research method used in this thesis is qualitative research method thus qualitative data is collected through unstructured interviews with entrepreneurs and popular Finnish fashion bloggers in the Finnish fashion industry on the other hand literature related to the field of study is acquired from publications such as articles journals written books

• Kế hoạch kinh doanh
• Business plan for a fashion bran Business planning
• China as business partners
• Finland and entrepreneurship
• Case MV oy business plan
• Findings and conclusion