tailieunhanh - Lecture Marketing management - Philip Kotler

Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new challenges? | PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger Chapter 1 Defining Marketing for the 21st Century by _ MARKETING- MANAGEMENT PowerPoint by Milton M. Pressley University of New Orleans Kotler on Marketing The future is not ahead of us. It has already happened. Unfortunately it is unequally distributed among companies industries and nations. 1-3 .

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