tailieunhanh - Market development: Training and research process

Market Analysis and Development refers to the development of economically viable and sustainable produc t processing and marketing opportunities for rural areas. In the Comprehensive Poverty Reduction and Growth Strategy (CPRGS) the Government currently attaches high priority to the introduction of good business models and small-scale enterprise opportunitie s for poor households in rural areas. | MARKET DEVELOPMENT TRAINING AND RESEARCH PROCESS Extension and Training Support Project ETSP Nguyen Duy Binh I. Context Market Analysis and Development refers to the development of economically viable and sustainable product processing and marketing opportunities for rural areas. In the Comprehensive Poverty Reduction and Growth Strategy CPRGS the Government currently attaches high priority to the introduction of good business models and small-scale enterprise opportunitie s for poor households in rural areas. Although there has only been limited experience on this in upland areas so far a pre-condition for developing such market opportunities is to adopt good business practices in assessing market demand and financial viability before investments are made. In addition while supporting such ventures in upland areas particular attention also has to be given to actively linking producers with markets outside the locality to building up market understanding and managerial skills and to ensuring the sustainability of these institutional linkages. This implies a broad approach to market analysis and development that encompasses all aspects of the production processing and marketing cycle. In such a context the Extension and Training Support Project ETSP pursue s the activities of market development as part of its efforts to achieve the project s overall objective of poverty reduction in selected upland areas of Vietnam. It has applied a raining and coaching approach on market assessment and development in order to build up a group of competent marketing resource persons at provincial and local levels who will enhance the access of the producer community in uplands to local and regional markets and marketing information in the Hoa Binh province. In this respect a second project objective is to document the tools good practices obtained lessons learnt and have them replicated in other project s activities or shared with other market development related agencies. Market .