tailieunhanh - Lecture Principles of Marketing - Chapter 13: Retailing and wholesaling

Lecture Principles of Marketing - Chapter 13 presents the retailing and wholesaling. After studying chapter 13, you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling. | Chapter Thirteen Retailing and Wholesaling 1 Retailing and Wholesaling Retailing Retailer Marketing Decisions Retailing Trends and Developments Wholesaling Topic Outline 2 Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use Retailers are businesses whose sales come primarily from retailing Retailing 3 Table Major Store Retailer Types 4 Retailing Amount of service Self-service Limited service Full service Types of Retailers Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save money. They include: Wal-Mart and Supermarkets. Limited service retailers provide more sales assistance because they carry more shopping goods about which customers need more information. Examples include Sears and JC Penney. Full-service retailers assist customers in every phase of the shopping process, resulting in higher costs that are passed on to the customer . | Chapter Thirteen Retailing and Wholesaling 1 Retailing and Wholesaling Retailing Retailer Marketing Decisions Retailing Trends and Developments Wholesaling Topic Outline 2 Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use Retailers are businesses whose sales come primarily from retailing Retailing 3 Table Major Store Retailer Types 4 Retailing Amount of service Self-service Limited service Full service Types of Retailers Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save money. They include: Wal-Mart and Supermarkets. Limited service retailers provide more sales assistance because they carry more shopping goods about which customers need more information. Examples include Sears and JC Penney. Full-service retailers assist customers in every phase of the shopping process, resulting in higher costs that are passed on to the customer as higher prices. Includes department stores and specialty stores 5 Retailing Product Line Note to Instructor Discussion Question What are examples of these types of stores? It might be difficult, depending on their geographic region, to find examples of superstores. Ask them where they would rather shop for a computer, a department store like Wal-Mart or a category killer like Best Buy? Why? 6 Retailing Types of Retailers Relative Prices Note to Instructor Discount stores sell standard merchandise at lower prices by accepting lower margins and selling higher volume. Independent off-price retailers either are owned and run by entrepreneurs or are divisions of larger retail corporations. Off-price retailers buy at less-than-regular wholesale prices and charge customers less than retail. Factory outlets are producer-operated stores. The link on this slide is to a Premium Factory Outlet mall. Students are probably familiar with these types of shopping locations. Warehouse clubs are large