tailieunhanh - Swot analysis

This eBook describes the SWOT analysis, a technique that you can perform for producs, services, and markets when deciding on the best strategy for achieving future growth. You will learn: How SWOT can be used to guide strategy at the highest level or be tied to a specific business objective How to identify internal factors including: organizational culture, expertise, re-sources, and unique qualities How to identify internal factors including the market and ‘ecosystem’ How to use ‘matching’ and ‘converting’ when analyzing SWOT results The advantages and limitations of this popular and versatile analysis method. | Copyright Notice 2013. All Rights Reserved ISBN 978-1-62620-951-0 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy forward or transfer this publication or any part of it whether in electronic or printed form to another person or entity. Reproduction or translation of any part of this work without the permission of the copyright holder is against the law. Your downloading and use of this eBook requires and is an indication of your complete acceptance of these Terms of Use. You do not have any right to resell or give away part or the whole of this eBook. SWOT ANALYSIS Table of Contents Preface 2 Visit Our Website 3 Introduction 4 SWOT Analysis 6 Importance of Clear Definitions 8 Internal Analysis 12 Strengths 13 Weaknesses 14 External Analysis 16 Opportunities 17 Threats 19 Matching and Converting 21 Advantages and Disadvantages 23 SWOT Analysis Example 24 Summary 29 References 29 ISBN 978-1-62620-951-0