tailieunhanh - Lecture Entrepreneurial finance - Chapter 2: From the idea to the business plan

This chapter describe the process of moving from an idea to a business plan; understand the components of a sound business model; identify some of the best practices for high-growth, high-performance firms; understand the importance of timing in venture success; describe the use of a SWOT analysis as an initial “litmus test”;. | Chapter 2 FROM THE IDEA TO THE BUSINESS PLAN 1 © 2012 South-Western Cengage Learning ENTREPRENEURIAL FINANCE Leach & Melicher Chapter 2: Learning Objectives Describe the process of moving from an idea to a business plan Understand the components of a sound business model Identify some of the best practices for high-growth, high-performance firms Understand the importance of timing in venture success Describe the use of a SWOT analysis as an initial “litmus test” Identify the types of questions that a reasonable feasibility assessment addresses Identify quantitative criteria that assist in helping assess a new venture’s feasibility and its ability to attract external financing Describe the primary components of a typical business plan 2 Various Types of Firms Salary-replacement firms: firms that provide their owners with income levels comparable to what they could have earned working for much larger firms. . single store retailer, restaurant owners etc. Lifestyle firms: firms that . | Chapter 2 FROM THE IDEA TO THE BUSINESS PLAN 1 © 2012 South-Western Cengage Learning ENTREPRENEURIAL FINANCE Leach & Melicher Chapter 2: Learning Objectives Describe the process of moving from an idea to a business plan Understand the components of a sound business model Identify some of the best practices for high-growth, high-performance firms Understand the importance of timing in venture success Describe the use of a SWOT analysis as an initial “litmus test” Identify the types of questions that a reasonable feasibility assessment addresses Identify quantitative criteria that assist in helping assess a new venture’s feasibility and its ability to attract external financing Describe the primary components of a typical business plan 2 Various Types of Firms Salary-replacement firms: firms that provide their owners with income levels comparable to what they could have earned working for much larger firms. . single store retailer, restaurant owners etc. Lifestyle firms: firms that allow owners to pursue specific lifestyles while being paid for doing what they like to do . owning & Operating Ski instruction Entrepreneurial ventures: entrepreneurial firms that are flows- and performance-oriented as reflected in rapid value creation over time 3 4 Components of a Sound Business Model Generate Revenues (You must have customers and sell them something) Make Profits (You must eventually have revenues that exceed the expenses of generating those revenues) Produce Free Cash Flows (You must generate cash inflows that exceed net working capital and capital expenditures) 5 Best Practices of High Growth, High Performance Firms Three Areas: Marketing Practices Financial Practices Management Practices [Note: While Operations/Production practices are not listed separately, they go hand-in-hand with high quality products and services, as well as on-time delivery] 6 Best Practices: Marketing Deliver high quality products or services Develop new products or services that are .