tailieunhanh - Flipping the Funnel Seth Godin 2 Give Your Fans the Power to Speak Up This ebook comes in three

Give Your Fans the Power to Speak Up This ebook comes in three editions: Companies Non-Profits Politics This is the Companies edition. If you want one of the other editions, click above. By Seth Godin Seth is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne, the Net’s first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called Squidoo. | Flipping the Funnel Seth Godin 2 Give Your Fans the Power to Speak Up This ebook comes in three editions Companies Non-Profits Politics This is the Companies edition. If you want one of the other editions click above. By Seth Godin Seth is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne the Net s first direct marketer and was formerly VP of Direct Marketing at Yahoo His new gig is called Squidoo. Flipping the Funnel Give Your Fans the Power to Speak Up by Seth Godin Click here to view full screen for Acrobat users 2006 Do You Zoom Inc. You have the right to post this email this and print it as long as you don t change it or charge for it. in the US higher elsewhere except cyberspace where it s free. Find more at http Flipping the Funnel Seth Godin 3 In a book called eMarketing which I wrote in 1995 I said something like There are only four kinds of people prospects customers loyal customers and former customers. The book was ahead of its time and I was wrong. For a book called Permission Marketing which I wrote in 1998 the subtitle was Turning strangers into friends and friends into customers. My timing was better the book was a bestseller but I was still wrong. Or at least incomplete. Flipping the Funnel finishes the sentence. Now I might just be right Turn strangers into friends. Turn friends into customers. And then. do the most important job Turn your customers into salespeople. The math is compelling. Most of the people in the world are not your customers. They haven t even heard of you actually. And while many of these people are not qualified buyers or aren t interested in buying your product many of them might be if they only knew you existed if they could only be persuaded that your offering is worth paying for. But how on earth are you going to get them to know about you We re living in the most cluttered .