tailieunhanh - Corporate Finance handbook Chapter 6

Thực hiện một đánh giá thực tế thị phần tiềm năng của bạn dựa trên dữ liệu truyền miệng và đưa ra một đánh giá ngắn gọn về cạnh tranh. | Part Six Management Issues in Generating Investment The Business Plan -Making it Fly Shiju Varghese Director Strategic Development and Corporate Finance Tenon Group All too often businesses do themselves a disservice when planning a corporate finance transaction by failing to prepare a compelling business plan that captures the imagination of the reader. While it is not intended to give instruction in creative writing hopefully this chapter will highlight the areas that need to be considered in preparing a business plan. This chapter has been written for a broad audience and the recommendations below will need to be overlaid with the specific considerations that may apply to any single company. Furthermore it is not meant to be prescriptive nor must it be seen as comprehensive. Ultimately every business is unique and any general guide can only hope to draw out common themes. Although every good business plan will have an executive summary at the start that should be written last after all the other sections of the business plan have been completed it is also important that any financial projections are done after the business plan itself has been articulated. Do not try to write a business plan that justifies a number of ridiculously optimistic projections. 226 Management Issues in Generating Investment Sector A brief summary of the development of the business and the industry sector it operates in is required. An outline explaining how the business relates to other participants in the sector and what trends affect the industry gives the reader a basis upon which to evaluate the plans. Key elements 1. Provide a history of the development of the business Date and form of incorporation details of founders. How is the business currently financed What are the major accomplishments of the business 2. Describe the industry in which the business operates What is the current size of the industry Who are the major participants - competitors market leaders suppliers - in