tailieunhanh - Lecture Business research methods (11/e): Chapter 15 - Donald R. Cooper, Pamela S. Schindler

This chapter presents the steps necessary to prepare data for data analysis. After reading this chapter, you should understand: The importance of editing the collected raw data to detect errors and omissions, how coding is used to assign number and other symbols to answers and to categorize responses, the use of content analysis to interpret and summarize open questions, problems with and solutions for “don’t know” responses and handling missing data, the options for data entry and manipulation.