tailieunhanh - Lecture Business research methods (11/e): Chapter 5 - Donald R. Cooper, Pamela S. Schindler

This chapter explains the use of secondary data sources to develop and formulate research questions. After studying this chapter you will be able to understand: The purpose and process of exploratory research, the two types and three levels of management decision-related secondary sources, the five types of external information and the factors for evaluating the value of a source and its content, | Chapter 5 Clarifying the Research Question through Secondary Data and Exploration McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains the use of secondary data sources to develop and formulate research questions. Learning Objectives Understand. The purpose and process of exploratory research. The two types and three levels of management decision-related secondary sources. The five types of external information and the factors for evaluating the value of a source and its content. 5- Learning Objectives Understand . . . The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions). What is involved in internal data mining and how internal data-mining techniques differ from literature searches. 5- Clarifying the Research Question Reduces | Chapter 5 Clarifying the Research Question through Secondary Data and Exploration McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains the use of secondary data sources to develop and formulate research questions. Learning Objectives Understand. The purpose and process of exploratory research. The two types and three levels of management decision-related secondary sources. The five types of external information and the factors for evaluating the value of a source and its content. 5- Learning Objectives Understand . . . The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions). What is involved in internal data mining and how internal data-mining techniques differ from literature searches. 5- Clarifying the Research Question Reduces Information Overload “Companies are certainly aware of data mining, but most companies are not making effective use of the data collected. They are not so good at analyzing it or applying these insights to the business.” Gregory Piatetsky-Shapiro president Kdnuggets 5- PulsePoint: Research Revelation 33 The percent of financial executives who have full confidence in their current risk strategies. 5- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Exploratory Phase Search Strategy Search Strategy Discovery/ Analysis Secondary Sources Individual Depth Interviews Expert Interview Group Discussions 5- Exploration is particularly useful when researchers lack a clear idea of the problems they will meet during the study. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. The exploratory .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Research question
• Secondary data sources
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content