Đang chuẩn bị liên kết để tải về tài liệu:
Lecture E-commerce and e-business for managers - Chapter 2: E-business models

Lecture E-commerce and e-business for managers - Chapter 2: E-business models. This chapter includes contents: Storefront model, auction model, portal model, dynamic-pricing model, B2B e-commerce and EDI, click-and-mortar businesses. | Chapter 2, e-Business Models Outline 2.1 Introduction 2.2 Storefront Model 2.2.1 Shopping-Cart Technology 2.2.2 Online Shopping Malls 2.3 Auction Model 2.4 Portal Model 2.5 Dynamic-Pricing Model 2.5.1 Name-Your-Price Model 2.5.2 Comparison-Pricing Model 2.5.3 Demand-Sensitive Pricing Model 2.5.4 Bartering Model 2.5.5 Rebates 2.5.6 Offering Free Products and Services 2.6 B2B e-Commerce and EDI 2.7 Click-and-Mortar Businesses 2.1 Introduction In this chapter we explore the many business models currently being implemented on the Web Models include: The Storefront Model The Auction Model The Portal Model The Name-Your-Price Model The Comparison Pricing Model The Demand Sensitive Pricing model The B2B Exchange Model 2.1 Introduction e-Business A company that has an online presence E-commerce businesses allow customers to sell, trade and barter over the Web A company’s policy, operations, technology and ideology define its business model 2.2 Storefront Model Storefront model enables merchants to sell products on the Web Transaction processing, security, online payment, information storage E-commerce allows companies to conduct business 24-by-7, all day everyday, worldwide An e-commerce storefront should include: Online catalog of products Order processing Secure payment Timely order fulfillment 2.2.1 Shopping Cart Technology Shopping Cart An order-processing technology allowing customers to accumulate lists of items they wish to buy as they continue to shop Shopping cart is supported by Product catalog Merchant server Database technology Combine a number of purchasing methods to give customers a wide array of options 2.2.2 Online Shopping Malls Wide selection of products and services Offers greater convenience than shopping at multiple online shops Consumers can make multiple purchases in one transaction 2.3 Auction Model Online auction sites Act as forums through which Internet users can log-on and assume the role of either bidder or . | Chapter 2, e-Business Models Outline 2.1 Introduction 2.2 Storefront Model 2.2.1 Shopping-Cart Technology 2.2.2 Online Shopping Malls 2.3 Auction Model 2.4 Portal Model 2.5 Dynamic-Pricing Model 2.5.1 Name-Your-Price Model 2.5.2 Comparison-Pricing Model 2.5.3 Demand-Sensitive Pricing Model 2.5.4 Bartering Model 2.5.5 Rebates 2.5.6 Offering Free Products and Services 2.6 B2B e-Commerce and EDI 2.7 Click-and-Mortar Businesses 2.1 Introduction In this chapter we explore the many business models currently being implemented on the Web Models include: The Storefront Model The Auction Model The Portal Model The Name-Your-Price Model The Comparison Pricing Model The Demand Sensitive Pricing model The B2B Exchange Model 2.1 Introduction e-Business A company that has an online presence E-commerce businesses allow customers to sell, trade and barter over the Web A company’s policy, operations, technology and ideology define its business model 2.2 Storefront Model Storefront .