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Lecture E-commerce: Business, technology, society (3/e): Chapter 3 - Kenneth C. Laudon, Carol Guercio Traver

Chapter 3 - The internet and world wide web: E-commerce infrastructure. After reading this chapter, you will be able to: Discuss the origins of the internet, identify the key technology concepts behind the Internet, describe the role of Internet protocols and utility programs, discuss the impact of the mobile platform and cloud computing, explain the current structure of the Internet,. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 3 The Internet and World Wide Web E-commerce Infrastructure Web 2.0 Mashups Propel New Web Services Class Discussion What are Web mashups and what technology makes them possible Why would Google and others allow their software to be combined with other software What is the potential benefit to consumers If mashups ultimately make money how will the revenues be divided Why would mashups be supportive of context advertising Copyright 2007 Pearson Education Inc. Slide .