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10 SUREFIRE WAYS TO INCREASE SALES

We only hit what we aim at. For people who historically aim too low, this is a challenge. They are used to chasing prospects for months before they learn very much. It feels like they’re busy because they have a lot of “call backs” but no one knows if their time is being spent with actual prospects. And, if its not, sales results will reflect that. This means, if a prospect is tough to reach, then a lot must be accomplished on a 1st contact. So, who isn’t tough to reach? I guess that means we had all better have a good, solid objective. | Cardinal Consulting 10 SUREFIRE WAYS TO INCREASE SALES Chakisse Newton President Cardinal Consulting LLC. 10 SUREFIRE WAYS TO INCREASE SALES Introduction One of the most important activities of any business is to constantly find ways to increase sales. Even when companies are achieving record sales they must prepare their sales pipeline and their sales strategies for future growth. Whether your business is booming and you are simply looking for ways to continue your current pattern of success or you have room for improvement with your current sales techniques here are 10 surefire ways to build your pipeline improve your marketing and increase sales. 1. Do a Back to Basics Marketing Review. Sometimes businesses are so focused on the daily activities prescribed by pre-established business and marketing plans that they lose touch of the cornerstones of any successful marketing strategy. Take some time to answer the following questions that form the key to a back to basics marketing review 1 Who is my target audience 2 What are their key concerns and needs 3 How does my product solve those challenges 4 What is the best way to reach those people Sometimes we fall in love with our products and our reasons that prospects should buy that we actually neglect their true concerns. For example I once worked with a software manufacturer whose marketing materials focused on the endless features and functions that were better than the competition s. However marketing research revealed that what prospects really wanted was software that was easy to use. The constant focus on complicated features actually alienated the target market. A back to basics marketing review helped align the firm s marketing with what customers actually wanted and helped dramatically increase sales. 2. Expand Your Internal Sales Force. Who s the most effective salesperson in your company It may be the CEO your top producing sales reps or your receptionist. Yes the receptionist. Many firms overlook some of