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Steve Jobs.Other books in the People in the News series phần 8

Apple lost over $1 billion under Gil Amelio, right, and Jobs returned to Apple as interim CEO. Jobs knew he had to take some radical steps to save Apple. One of the first things he did was make a deal with Microsoft. In exchange for $150 million, all Macintosh computers would use Microsoft’s Explorer web browser and its Office software. Jobs announced the deal in August 1997 in front of a large audience of Apple devotees at the annual MacWorld Conference and Expo in Boston. This audience booed the announcement. In the past, Jobs had accused Microsoft of stealing the. | Apple lost over 1 billion under Gil Amelio right and Jobs returned to Apple as interim CEO. Jobs knew he had to take some radical steps to save Apple. One of the first things he did was make a deal with Microsoft. In exchange for 150 million all Macintosh computers would use Microsoft s Explorer web browser and its Office software. Jobs announced the deal in August 1997 in front of a large audience of Apple devotees at the annual MacWorld Conference and Expo in Boston. This audience booed the announcement. In the past Jobs had accused Microsoft of stealing the idea for Windows from Macintosh. Many Apple devotees looked at Microsoft as the enemy and they felt betrayed by Jobs. But Jobs knew that this was the best way to help Apple financially and he was right. The value of the company s stock rose 33 percent as a result of his action. He is Back With enough money to keep the company afloat Jobs turned his attention to Apple s employees and products. He seemed to be everywhere. He spent hours walking around the Apple campus questioning whomever he met about who they were and what 70 Steve Jobs they did. He also held meetings with different groups of employees where he grilled them about the products they were working on. It was up to each employee to convince Jobs that their product had value. On a few occasions his blunt manner and probing questions reduced employees to tears. Through these exchanges Steve identified those people with innovative ideas and those he considered dead weight firing the latter. Steve tests you challenges you frightens you explains Todd Rulon-Miller who worked for Apple. He uses this tactic to get to the truth . . . It s his way of asking Do you believe in what you re saying If you wither or blather you re lost. 53 Once Jobs was satisfied with Apple s staff he worked directly with the hundreds of employees who were not fired. Nothing was done without his knowledge. Not even a paper clip was purchased without his okay. Jobs had taken over.