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Let’s taLk Social Media for Small Business Version Two

In simplest terms, a blog is software that allows anyone who can type to post content to a website or blog home page. The content is generally displayed much like a journal might be written, in reverse chronological fashion. This content can be anything the author chooses to write, or post, as it is referred to in blogging terms. Now, on the surface, what this means is that anyone can update a website that has this blogging software installed and that’s a great thing. Websites benefit from change and blogs make it easy to change, update, and add content | LET S TALK Social Media for Small Business Version Two Written by John Jantsch of Duct Tape Marketing Sponsored by Microsoft Office Live Small Business A note from the sponsor. When used properly social media can be a great tool to help your business reach untapped potential customers and stay connected to current ones. But there are a few things you ll need to know to help you get the most out of social media as well as your online presence in its entirety. Microsoft Office Live Small Business sponsored the creation of this eBook in an effort to help break social media down into easy-to-understand pieces so you can make sense of and make use of this powerful resource in a way that grows your business. Let s talk. Microsoft .Office Live Small Business Contents Feed the Social Media Beast .4 Blogging The front door to social media.12 Social search.18 Social networks.20 Facebook.20 LinkedIn.28 Twitter.32 Managing the Social Media Beast.39 In the end.41 About the .