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Small Business Marketing for Dummies Second Edition by Barbara Findlay Schenck_12

Tham khảo tài liệu 'small business marketing for dummies second edition by barbara findlay schenck_12', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 16 Tapping the Internet s Marketing Power 263 Get creative and come up with a name that describes your business offerings. For example the Hawaii Visitors and Convention Bureau site is www.gohawaii.com. Try to purchase your first-choice name from the existing owner but understand that this process is typically expensive and time-consuming. A good place to begin your domain name search is Network Solutions www. networksolutions.com . This site see Figure 16-3 can tell you Information about how domain names work and how to choose one What domain names are already registered How to register your name Expect to pay 25 to 75 to register a domain name for a standard three-year period. Be prepared to renew when the registration period is up. If you forget someone else can purchase your domain name. For a complete list of domain name registrars go to www.internic.net regist.html. Figure 16-3 Let s see Is this domain name available 264 Part IV Getting the Word Out without Advertising Driving Traffic to Your Site The big myth is that millions of people are cruising the Net looking for your business online. The truth boils down to something more like this Opening a Web site isn t all that different from getting a toll-free phone number. It is a huge convenience but only if people know about it. Lead people to your site using the following means Print your Web site address on letterhead envelopes and business cards. Include your address along with a reason to visit you online in brochures ads and news releases. Prominently present your address on your products and product packages. Post your address on business trucks trailers and cars. Mention your Web site and address in your phone voice-mail and on-hold messages. Include your address on each page of printed or electronic newsletters. Include a link to your site in articles that you write for other sites. Optimize your site for search engines and directories there s more on this topic later in this chapter . Build a