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Lecture Essentials of contemporary management (6/e): Chapter 14 - Gareth R. Jones, Jennifer M. George
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Chapter 14 - Operations management: Managing vital operations and processes. The main goals of this chapter are to: Explain the role of operations management in achieving superior quality, efficiency, and responsiveness to customers; describe what customers want, and explain why it is so important for managers to be responsive to their needs; explain why achieving superior efficiency is so important. |