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Lecture Operations now: Supply chain profitability and performance (3/e): Chapter 3 - Byron J. Finch

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Chapter 3 - Strategy and value: Competing through operations. After reading the material in this chapter, you should be able to: Describe the concepts of business-to-business (B2B) and business-to-consumer (B2C), define the concept of a supply chain, describe the value attributes common to B2B and B2C customers, describe the role of the strategies that form the strategy hierarchy, describe the role and importance of supply chain strategy, . |