Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Marketing management: Chapter 3 - Phillip Kotler, Kevin Lane Keller

Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ

Chapter 3 - Collecting information and forecasting demand. After studying this chapter you will be able to understand: What are the components of a modern marketing information system? What are useful internal records for such a system? What makes up a marketing intelligence system? What are some influential macroeconomic developments? How can companies accurately measure and forecast demand? |