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Analysis of purchase behavior ofresidential solar roof top PV adopters

The objective of this study is to get an insight into the purchase behavior of the residential solar roof top adopters in the city of Chennai, South India. | Analysis of purchase behavior ofresidential solar roof top PV adopters International Journal of Management IJM Volume 10 Issue 5 September - October 2019 pp.28 37 Article ID IJM_10_05_003 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 5 Journal Impact Factor 2019 9.6780 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication ANALYSIS OF PURCHASE BEHAVIOR OFRESIDENTIAL SOLAR ROOF TOP PV ADOPTERS Kausar Suraiya Quraishi Research Scholar Department of Business Administration Aligarh Muslim University Aligarh India Dr. Salma Ahmed PhD Professor Department of Business Administration Aligarh Muslim University Aligarh India Corresponding Author ABSTRACT Residential Solar Roof Top PV RSRTPV is a nascent technology and though India is a sun kissed land yet the PV technology has not gained momentum by way of installations of roof tops in the residential sector. The objective of this study is to get an insight into the purchase behavior of the residential solar roof top adopters in the city of Chennai South India. The study is based on primary data which was collected using a questionnaire. This RSRTPV adopter centric research of 105 respondents was conducted in the city of Chennai in South India. A structured undisguised questionnaire with 46 preselected questions was adopted after pilot testing. The length of the survey questionnaire was kept optimum with close-ended questions based on Likert scale to elicit quick responses by the sampled adopters. The demographic variables of the respondents indicate the green profile of a PV adopter. The study reveals their domestic consumption details like the nature of RSRTPV system its size type of installation roof top area type of dwelling and the financial option of the consumers etc. reflecting the characteristic status of RSRTPV installations. The study concludes that consumers experience purchase behavior knowledge of technology its beneficial