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Thesis summary: A measurement model of city-based consumer patriotism - A case of research in Vietnam

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Problem Statement The operationalization of the construct of consumer patriotism and its relationship with Vietnamese consumer ethnocentrism. The suitable measurement scale of the contruct of Vietnamese patriotism. The rule of the relationship between cosmopolitanism and ethnocentrism of Vietnamses consumer. | Thesis summary A measurement model of city-based consumer patriotism - A case of research in Vietnam

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