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Lecture Fundamentals of business law (4th): Chapter 24 - Margaret L. Barron, Richard J.A. Fletcher
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Chapter 24 - Advertising law. At the end of this chapter you should understand: the nature and impact of advertising on the market place, the significance of advertising on consumer demand, the role of the Australian Association of National Advertisers, the contents of the Advertiser Code of Ethics, | Lecture Fundamentals of business law (4th): Chapter 24 - Margaret L. Barron, Richard J.A. Fletcher