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Correlates of Krishi Dainandini readers with their farm information utilization behaviour

The study was conducted in Latur and Beed districts of Marathwada region. Population for the study comprised of respondents who were readers of krishi dainandini in Latur and Beed districts. From Latur district Latur, Ausa and from Beed district Ambejogai and Kaij tahsils were selected randomly. Respondents were selected randomly from the list of Krishi Dainandini readers which is collected from ATMA office of Latur and Beed districts. The total sample size was one hundred and twenty respondents which who are readers of Krishi Dainadini readers. One shot case study method of ex-post-facto research design was adopted for this study. Data was coded, tabulated, analysed and interpreted using suitable statistical parameters. The results showed that most of the readers (68.34%) had medium farm information utilization behaviour and independent variables like education, land holding, annual income, social participation, reading habit, economic motivation and cosmopoliteness had positive correlation with farm information utilization behaviour of the respondents at 5 per cent and 1 per cent significant level respectively. Age and occupation were negative and nonsignificant correlation with farm information utilization behaviour. | Correlates of Krishi Dainandini readers with their farm information utilization behaviour