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A market study of organic food and products available in Hyderabad city, India

The present study was conducted in the market of Hyderabad city to know the present condition of organic food market. Data was collected with the help of structured and duly pre tested interview schedule. Data was also collected regarding the price range of 50 products from 5 organic and 5 conventional stores. Result reveals that there were five main outlets online and offline that were majorly selling organic food and products range. The main aim of this study was to explore present market scenario and the major factors responsible for future growth of the organic food products business in the city. Since, there is a tremendous change in the last few years in the awareness of the consumers, this study helps the consumers to know the types of products and also compare the average cost of organic food to the conventionally produced food. | A market study of organic food and products available in Hyderabad city, India