Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Strategic market management: Chapter 10 - David A. Aaker
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Chapter 10 - Toward a strong brand relationship. This chapter presents the following content: Understanding and prioritizing brand touchpoints, focusing on the customer’s sweet spot, how to create or find a customer sweet spot, get beyond functional benefits, broadening the concept of a brand. | Lecture Strategic market management: Chapter 10 - David A. Aaker