Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Communication research: Asking questions, finding answers: Chapter 11 - Joann Keyton

Chapter 10 - Testing for differences. After reading this chapter, you should be able to: Explain the difference between descriptive and inferential statistics, use the four analytical steps to design and evaluate research designs and statistical findings, develop a hypothesis or research question and select the appropriate statistical test of difference (chi-square, t -test, ANOVA). | Chapter 11 Testing for Differences Differences betweens groups or categories of the independent variable Statistical tests of difference reveal whether the differences observed are greater than differences that might occur by chance Chi-square t-test ANOVA Copyright c 2001 The McGraw-Hill Companies, Inc. Inferential Statistics Statistical test used to evaluate hypotheses and research questions Results of the sample assumed to hold true for the population if participants are Normally distributed on the dependent variable Randomly assigned to categories of the IV Caveats of application Copyright c 2001 The McGraw-Hill Companies, Inc. Alternative and Null Hypotheses Inferential statistics test the likelihood that the alternative hypothesis is true and the null hypothesis is not Significance level of .05 is generally the criterion for this decision If p .05, then alternative hypothesis accepted If p > .05, then null hypothesis is retained Copyright c 2001 The McGraw-Hill . | Chapter 11 Testing for Differences Differences betweens groups or categories of the independent variable Statistical tests of difference reveal whether the differences observed are greater than differences that might occur by chance Chi-square t-test ANOVA Copyright c 2001 The McGraw-Hill Companies, Inc. Inferential Statistics Statistical test used to evaluate hypotheses and research questions Results of the sample assumed to hold true for the population if participants are Normally distributed on the dependent variable Randomly assigned to categories of the IV Caveats of application Copyright c 2001 The McGraw-Hill Companies, Inc. Alternative and Null Hypotheses Inferential statistics test the likelihood that the alternative hypothesis is true and the null hypothesis is not Significance level of .05 is generally the criterion for this decision If p .05, then alternative hypothesis accepted If p > .05, then null hypothesis is retained Copyright c 2001 The McGraw-Hill Companies, Inc. Degrees of Freedom Represented by df Specifies how many values vary within a statistical test Collecting data always carries error df help account for this error Rules for calculating df or each statistical test Copyright c 2001 The McGraw-Hill Companies, Inc. Four Analytical Steps Statistical test determines if a difference exists Examine results to determine if the difference found is the one predicted Is the difference significant? Evaluate the process and procedures of collecting data Copyright c 2001 The McGraw-Hill Companies, Inc. Chi-Square Represented as χ2 Determines if differences among categories are statistically significant Compares the observed frequency with the expected frequency The greater the difference between observed and expected, the larger the χ2 Data for one or more variables must be nominal or categorical Copyright c 2001 The McGraw-Hill Companies, Inc. One-Dimensional Chi-Square Determines if differences in how cases are distributed .